Understanding Marketing

Marketing shapes how people understand and relate to the project — before they ever touch it. It helps define the narrative, build trust, and guide the right people toward taking action. When done well, it aligns the entire team on what’s being built, who it’s for, and how to communicate that clearly and consistently across every channel. This section outlines how to approach marketing from first principles — not as a function on the side, but as a core part of building.