Feedback and Iteration
Marketing is also a feedback channel.
What people engage with, what questions they ask, what gets ignored —
all of it helps refine positioning, UX, onboarding, and even the product roadmap.
Track repeat questions and objections.
These usually signal where messaging or onboarding isn’t clear.
Collect testimonials, quotes, and user stories —
use them to sharpen value propositions and surface real-world value.
Monitor analytics, but don’t rely on numbers alone.
Qualitative feedback is often more revealing in early stages.
Loop back with the product and dev teams regularly.
Insights from community and content should inform what gets built next.
✅ Checklist
Section titled “✅ Checklist”- System to track common questions and objections
- Repository of user stories and testimonials
- Regular syncs between marketing, product, and dev teams
- Analytics reviewed alongside qualitative feedback
⚠️ Anti-Patterns
Section titled “⚠️ Anti-Patterns”Do not:
- Ignore feedback from the community or users
- Over-focus on vanity metrics (likes, impressions, etc.)
- Fail to update messaging or onboarding based on clear signals
- Let marketing operate disconnected from the product roadmap